Alan Kropf is a Marketing LEADER & creative combining a sophisticated skill set with an inspired approach.

San Francisco Business Times “40 Under 40”
Wine Enthusiast "40 Under 40"
The Daily Meal "The 60 (Plus) Coolest People in Food & Drink"
The Daily Meal "Coolest People in Drink for 2013"
Zagat "30 Under 30" San Francisco
Folio Magazine "Top 13 Under 30"
Forbes "Top 30 Under 30"
Wine & Spirits Magazine "30 Under 30"
Best Podcast - Educational Drinking Show, The Taste Awards
Best Short Film - The Way of the Cocktail, The Taste Awards

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Alan Kropf is an award-winning marketing professional with executive-level experience in premium wine & spirits and cannabis, and he currently offers consulting services based in Napa Valley, California. 

Alan previously served as Vice President of Marketing for California-based Indus Holdings, Inc., a publicly-traded, vertically-integrated cannabis and CBD company with capabilities including cultivation, extraction and manufacturing, brand sales & marketing, and distribution. He was responsible for managing Indus’ award-winning portfolio of 20 cannabis brands, contributing to 140% year over year growth and industry-leading positioning. 

Prior to this, Alan served for five years as Executive Director of Education for San Francisco-based Anchor Distilling Company, where he was responsible for managing the marketing team and overseeing the initiatives supporting the organization’s portfolio of more than 40 ultra-premium brands and 350 products while emphasizing an innovative approach to digital marketing. His work received numerous industry awards, including San Francisco Business Times 40 Under 40, Wine Enthusiast 40 Under 40, Taste Awards Best Podcast and Taste Awards Best Short Film.

For nearly 11 years, Alan served as Founder, Publisher and Editor in Chief of the acclaimed millennial beverage print publication Mutineer Magazine. Throughout his tenure, he received numerous beverage and publishing industry honors, including Forbes 30 Under 30, Wine & Spirits Magazine 30 Under 30, Zagat 30 Under 30, Folio 30 Under 30, and MinOnline 10 to Watch awards.

Prior to founding Mutineer Magazine, Alan worked as a sommelier at some of the world's most prestigious properties, including the Beverly Hills Hotel and Gordon Ramsay's signature restaurant at the London Hotel. He is certified through the Court of Master Sommeliers, Wine & Spirits Education Trust, Cicerone & National Bartenders School, and studied Business at Pierce College and University of Washington. 

 
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 "Alan Kropf runs a magazine that actually lives up to its name, causing a mutiny in beverage culture." - Forbes Magazine

"As publisher and editor-in-chief of Mutineer Magazine, Alan Kropf of Napa is leading nothing less than a beverage-based revolution." - Napa Valley Register

“My favorite under-30 mover and shaker in the American wine world, Alan Kropf, is the publisher of Mutineer Magazine...Alan’s a smart, ambitious guy who’s achieving a solid foothold in wine media...He’s like the old-fashioned circuit preacher who travels from prairie town to prairie town, exhorting the masses to Come to Jesus. In this he has his finger on a certain pulse of the masses.” - SteveHeimoff.com

 

TED TALKS

Past TED talks given by Alan which elaborate on his philosophies and approach to marketing and life.

 

Alan Kropf, Featured Speaker, TEDx Harker School, 2017, “Finding Happiness in Your Career”

Alan Kropf, Featured Speaker, TEDx Napa Valley, 2012, “A Character Connection”